Research, IXD, Visual Design

1 week

1 PM, 1 Engs, 1 PD

AI sounds great until no one wants to use it

We came in with a clean pitch: an on-site AI agent to wipe out routine work. Partners weren’t buying it. They wrote it off as “just another tool.”

Stats

65%

Adoption

3x

Lead quality

300h+

Time saved

I designed an AI experience built around one goal: earn trust without slowing anyone down.

AI with rich media context

AI summary between AI and leads

Design systems and scale

To future-proof AI adoption, I:

Scalable AI framework

Consistency

Developed best practices

Better balance automation and human input.

Established feedback loops

Continuously refine AI responses.

Stats

65%

Adoption

3x

Lead quality

300h+

Time saved

What people have said

“I love how the AI saves me 5h/day to get people truly interested in leases!”

“Very pleased with the platform. It seems easier compared to other ILSes and runs much faster.”

Retrospective

AI isn’t just about capability; it’s about credibility.

Even the most powerful automation won’t succeed if users don’t trust it. Transparency that we're using AI and management over AI drives adoption. By shifting the focus from “Look at what AI can do” to “Here’s how AI helps you”, we turned skepticism into engagement.