TLDR;
Renters couldn’t see what they were getting—literally. Listings lacked photos, videos, or unit-specific media, driving confusion, low trust, and support volume. I led a design sprint to introduce rich media listing components, built for speed, clarity, and scalability.
We shipped in 1 sprint. Engagement rose 24%, support tickets dropped 40%, and most critically—conversion lifted by 5%+ on a mature, high-traffic surface.