Overview

The initiative for rich media didn’t originate from customer demand—it came as a reactive directive.

Historically, apartment-specific media was a top renter pain point, but only recently had partners begun requesting this feature.

Concept validation

I led qualitative and quantitative research and collaborated with stakeholders across Product (Demand), Sales, Engineering, and Operations to explore feasibility.

Concept development

Research validated that renters had long sought apartment-specific photos, videos, and 3D tours.

However, partners’ internal systems weren’t set up for apartment-specific content and we had to work with what was already available.

I designed a north star concept to get alignment and excitement about the initiative.

North star

Dynamic unit cards

I landed on a deliverable that resonated with renter's primary content use cases based on preference test and usability testing.

Design enhancements
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Dynamic media content explorations

Enhanced listing view

To maximize decision's ease, I created a listing view that showcased the information that mattered most to renters and designed immersive experiences.

Media gallery deprioritized

While research-backed design increased engagement, internal priorities dictated that further media enhancements wouldn’t move forward.