I led a design sprint to introduce rich media listing components, built for speed, clarity, and scalability.
Stats
5% ↑
Conversion
24% ↑
Engagement
40% ↓
Ticket reduction
The initiative for rich media didn’t originate from customer demand—it came as a reactive directive.
Historically, apartment-specific media was a top renter pain point, but only recently had partners begun requesting this feature.
Was rich media was truly valuable or a defensibility feature?
I led qualitative and quantitative research and collaborated with stakeholders across Product (Demand), Sales, Engineering, and Operations to explore feasibility.
Research validated that renters had long sought apartment-specific photos, videos, and 3D tours.
However, partners’ internal systems weren’t set up for apartment-specific content and we had to work with what was already available.
I designed a north star concept to get alignment and excitement about the initiative.
I landed on a deliverable that resonated with renter's primary content use cases based on preference test and usability testing.
To maximize decision's ease, I created a listing view that showcased the information that mattered most to renters and designed immersive experiences.
While research-backed design increased engagement, internal priorities dictated that further media enhancements wouldn’t move forward.
We hit our goals by validating before execution, prioritizing strategically within technical limits, and aligning cross-functional teams on a high-impact MVP despite competing priorities.
"Before this, I’d spend hours tracking invoices and understanding attribution. Now it’s all there."
"I can actually see how every charge adds up, and I don’t have to bug anyone to make changes anymore."
"I ended up upgrading a few units myself because it was so easy to understand the options and what they cost."
5% ↑
Conversion
24% ↑
Engagement
40% ↓
Ticket reduction