From billing chaos to $5m growth engine

A $5M ARR billing crisis turned into growth when I designed a centralized billing hub that restored trust.

Ad-tech printed $500K QoQ

Pulled 40% of partners into one SaaS platform; slashing manual work and speeding inventory.

Rich media, 5% richer conversions

Designed richer, action-driven media to spark more renter movement and better partners' ROI.

65% adoption of an AI agent

Designed smarter lead funnel to facilitate ROI based on conversations and interactions between property manager AI agents and renters.

AI juiced ops by 75%

Streamlined workflows for 40% of enterprise accounts and 100% adoption, zero drama.

Personalization without the cringe

Blended human taste with machine learning without killing curation.